Andy Woodruff
I'm the Executive Director of the Open Commercial Media Ecosystem, bringing self-sovereign identity to 100 million people by 2034. This site is where I think out loud about how — AI, decentralized identity, and what it takes to thrive (not just survive) the next decade.
The Shifting Current — my newsletter — goes out roughly monthly. The site is the long-form home: ideas, predictions on the public record, project notes, and what I'm reading.
Ideas
- The First Warning Shot
Tailwind CSS lost 80% of revenue in months. This is the first warning shot of AI disruption we cannot explain away.
- 833x: The New Economics of Intelligence
AI costs 833x less than human knowledge work, and it's only getting cheaper.
- Refining the 2026 Startup Thesis
Greg's '20 Mega Shifts' thread captures something real. Here are my thoughts.
- Yearly Theme 2026
Predictions
Curation
- Frameworks
A curated index of the frameworks gathered across the vault — habit building, decision making, forecasting, learning, negotiating, prioritizing, shipping.
- Start with Why by Simon Sinek
The greatest companies and individuals started with why they exist rather than what they do.
- Never Split The Difference by Voss
- Superforecasting by Philip Tetlock
Accurate prediction is a skill that can be learned through systematic thinking, humility, and continuous calibration.